The basic rules of the template system are enough to use it, but over time, we at Google have developed some tips, guidelines, and best practices that make it easier to use templates effectively, and to avoid common template errors.
Early in Google's use of templates, we noticed a problem: if a binary that uses a template and its corresponding template were both modified, particularly if the change were such that the old binary could not work with the new template or the new binary could not work with the old template, then somehow they both had to be deployed at the same instant to not present errors to our users. This was hard to do. The solution was to adopt a template naming and versioning convention. The procedure to use it follows:
_postYYYYMMDD.tpl,
       where YYYMMDD is the date of this version's initial
       creation. RegisterTemplateFilename
       idiom), and push the new executable to the production
       server. When this convention is followed, the new template file does not
overwrite the old one when it is deployed, because it is a new file
with a new name.  The old template file is still there to be used as
long as the old binary is still in production and the new template
file just sits there being ignored.  Then when the new binary finally
gets deployed, it immediately starts using the new template file,
because it is coded (in RegisterTemplateFilename) to do
so.  After that, it is the old template file that continues to sit
there ignored.
The make_tpl_varnames_h
utility knows about the "_postYYYYMMDD" naming convention, so it
is important that you use that convention exactly if you use the
make_tpl_varnames_h.
Typically a program using the Ctemplate System will perform the following phases, usually in this order:
Most of the code of the program will be in Phases 1 and 2. Clearly, Phase 1 is outside the scope of the template system. But in designing the code for Phase 2 (building the data dictionary), it is wise to have the structure of the program reflect the structure of the templates being used. Specifically, there should be a single procedure call to build the dictionary for a single template. That procedure call should take parameters that include all the data required to populate the data dictionary for that template and all the templates it includes. Following this "one template/one procedure call" guideline further, for each included template, another procedure should be called to populate the (or each) data dictionary for that included template. This maintains the "one template/one procedure call" principle in a nested fashion that reflects the nesting of the templates.
This is not to imply that the "one procedure call" for a template should not be modularized into sub-procedures for readability and maintainability, or that it should not call other auxilliary procedures for such things as formatting the data and converting it to the appropriate strings, etc. But it does mean that there should be one entry point for building the dictionary tree for one template and that entry point should show the data dependencies of that template through its parameter list. This code for populating the data dictionary should NOT be intermingled with data gathering code that should have been done in Phase 1.
(Inside Google, the convention has been used to name the dictionary
building procedure using the pattern fill_..._dictionary
where the dots are related to the name of the template the data is
being prepared for.  For instance, the data for the template named
one_search_result.tpl might be placed in a dictionary via a function
named fill_one_search_result_dictionary.)
Template names should contain at least two words
     to avoid constant prefix clashes (e.g. kxy_
     instead of kx_ ) The name of a new template
     should be checked against the existing names before
     proceeding. If your new template name produces a prefix that
     conflicts with an already existing template, you should change
     the name of your new template, even though it may be the only
     perfect name you can come up with. You'll have to use a less
     than perfect name in that case. (See "Template Syntax Checker
     and Header File Generator" below for more explanation about
     constant prefixes.)
This method should never be used to sneak HTML into the executable as in
     dictionary->SetFormattedValue(kxy_VAR,
                                   "<b>%s</b>",
                                   some_const_char_string);
     
     In that case, the <b> and
     </b> should be moved into the template.
If the first line of a template is a start section marker and the last line is its matching end section marker, then those markers are unnecessary in almost all cases. They are usually put there to allow the entire template to be hidden or iterated, but since it encompasses the entire file, the section may be hidden by not expanding the file (or by hiding the template-include section that includes the file) and it may be iterated by iterating the template-include marker of the including template. (The only exception might be if the entire page is to be iterated, but this seems a bit of a stretch.)
For example, if your template has the following template-include marker:
     {{>MY_INCLUDED_TEMPLATE}}
     
     you may call
     ctemplate::TemplateDictionary *child_dict =
        dictionary->AddIncludeDictionary(kxy_MY_INCLUDED_TEMPLATE);
     
     to iterate that section. (Note: Make sure you call
     child_dict->SetFilename()!  If your included
     template is not showing in the output, this is the first thing
     you should check.)
        fill_include_template_dictionary(dict->AddIncludeDictionary(name), ...);
     
     But what do you do if you decide, in
     fill_include_template_dictionary, that you don't
     want to display anything for this include-template after all?  It
     seems like it's too late: you've already created the
     sub-dictionary.  The solution is simple: just be sure that
     fill_include_template_dictionary() doesn't call
     SetFilename() in that case.
For example, don't do this:
     {{#OUTER_SECTION}}
        {{#INNER_SECTION}}
        section contents here
        {{/INNER_SECTION}}
     {{/OUTER_SECTION}}
     
     or this equivalent template code (see the previous item):
     {{#OUTER_SECTION}}
        {{>INCLUDED_SECTION}}
     {{/OUTER_SECTION}}
     
     This is usually done because the developer thinks the outer
     section must be used to hide the section when the inner
     section, intended for iteration, has no iterations. In both
     cases, you should only have one section (either
     INNER_SECTION or INCLUDED_SECTION in
     the examples) and iterate that section either 0 times or more
     than 0 times. It's the wonder of the dual use of sections,
     i.e. that they may be conditional or iterative or, in this case,
     both.
A related suggestion: Do not have a section whose entire contents is one variable marker with nothing else, unless you need to iterate over that section with multiple values of that variable. You don't need the surrounding section just to hide the marker. A variable marker that is not set, does not produce output. By convention, we set such variables to the empty string. But in neither case do you need to hide it by hiding a surrounding section that contains nothing else.
if-else blocks.
     Since sections are hidden by default, you can use represent
     if-else logic in your code via ShowSection.  For
     example:
     if ( my_test ) {
        dict->ShowSection(kxyz_TRUE_BLOCK);
        [ more code to fill the values for that section]
     } else {
        dict->ShowSection(kxyz_FALSE_BLOCK);
        [ more code to fill the values for that section]
     }
     
Write... vs. Fill...Dictionary methods
     - Observe the proper division of labor, don't mix them.
     The output (or write) function should create the top level
     template dictionary, call one or more fill-dictionary routines
     with it, then get the template and expand it. It should not call
     dictionary modifying methods, like ShowSection
     and SetValue. By keeping these separated into
     their own fill-dictionary routine, the code is more modular and
     lends itself to template re-use. If you maintain the proper
     division of labor, the template you are filling and outputting
     may be filled and included in a larger template by someone
     else.
AddSectionDictionary only when you want to
     iterate over a section or, secondarily, if you need to avoid name
     conflicts.
     Sometimes developers get the idea that every section requires
     its own child dictionary created by an
     AddSectionDictionary call.  Because of variable
     inheritence, this isn't usually so.  The intended purpose of
     AddSectionDictionary is to enable iteration over a
     section.  Secondarily, if the section contains generic names that
     may conflict with the same name in other parts of the template,
     it may be safer to call AddSectionDictionary to
     create a separate namespace.  In any case, do not assume you must
     call AddSectionDictionary just because you are
     working within a section. The main dictionary can be used for all
     levels of conditional sections as long as you avoid name
     conflicts by keeping the marker names unique.
RegisterTemplateFilename
     statements in header (.h) files.
     RegisterTemplateFilename is a macro that
     instantiates a TemplateNamelist object. If you place
     it in a header file, a different object will get created each time
     it is included in another .cc file.
     
The RegisterTemplateFilename statement and its
     associated #include of the varnames.h
     file should occur only in the .cc file that
     implements the fill-dictionary routine for that template. You
     should never have more than one
     RegisterTemplateFilename for a single template and
     you should try hard not to copy the #include file to
     other files as well. The template versioning makes this more
     important because a developer may not know that the template name
     with included version number needs to be updated in more than one
     file when versioning occurs. [Also see above for more information
     about what routine uses the filename declared by the
     RegisterTemplateFilename statement.]
Each template should have its own fill-dictionary routine. That routine should only reference marker names defined in that template. If this convention is followed, then all the prefixes in a fill-dictionary routine will be the same. [Note that an implication of this convention is that if the template includes another template, via a template-include marker, then containing template's fill-dictionary routine should call the included template's fill-dictionary routine (being careful to observe the convention described above). But then, this is merely a restatement of "One template / One procedure call".]
SetFilename even if the
     dictionary is never used for a template-include.
     SetFilename() is required when a dictionary is created via
     AddIncludeDictionary().  However, it's safe to set
     all the time.  By setting it always, you make the code work
     properly if this dictionary ever changes to be template-included
     after all.  Even if not, by saying what template file the
     dictionary is intended to go with, you are self-documenting your
     code.
c_str() on strings to pass them to
     TemplateDictionary methods.
     Note that all the TemplateDictionary methods are defined to
     take TemplateString objects.  These are created
     automatically from both strings and char*'s (and can be created
     manually if you have a char* and a length).  So if you have a
     string, it's safe and efficient to just pass it in directly; you
     do not need to extract the const char * from your string object
     to pass it to these methods.  For some reason, this is a common
     error of novice template coders.
The one exception to this rule is when using the method
     SetFormattedValue.  When calling that
     method, you must call c_str() on strings that are to
     be inserted
     into the format string, just as you would when providing data for
     any other printf format string.
SetGlobalValue when you could use
     SetValue or SetTemplateGlobalValue.
     SetGlobalValue should be used quite rarely, for
     constants that really are consistent across all your templates.
     It's slower to look up a value in the global dictionary than it
     is in the template-specific dictionary.
StringToTemplateCache unless you have
     a specific need for its non-file-based attributes.
     ctemplate::StringToTemplateCache was created for
     use in highly constrained cases where file I/O may be impaired or
     undesirable, for instance to produce a server error message
     where there may be disk problems or to produce formatted
     output where there are processes that do not have a facility
     for updating data files dynamically. It is not recommended for
     ordinary use since it cannot be updated dynamically via a
     data-push; changes always require a binary push.
Use {{%AUTOESCAPE}} consistently.  Use the
     :none modifier to override autoesacping only in
     those (usually rare) cases where there is a specific reason the
     template variable should not be escaped, for example:
     
SetFormattedValue and
       consider moving the HTML markup into the template.{{BI_SPACE}}
     The built-in template variable BI_SPACE is itself
     replaced by a single space. It is used where you need to make
     sure a space is preserved at the end of a line. It is a common
     mistake to leave an extra space before this marker, which results
     in not one, but two, spaces created in the document.
Incorrect:
<table border=0 {{BI_SPACE}}
       align=center>
     Correct:
<table border=0{{BI_SPACE}}
       align=center>