{
    "Author": "Sarah Archer",
    "Direction": null,
    "Excerpt": "The once-ubiquitous form of lighting was novel when it first emerged in the early 1900s, though it has since come to represent decline.",
    "Image": "https:\/\/cdn.citylab.com\/media\/img\/citylab\/2019\/04\/mr1\/facebook.jpg?1556645448",
    "Title": "The Modern Ambitions Behind Neon",
    "SiteName": "CityLab"
}